1. Brand core culture:

      Brand slogan: Create·Enjoy life

      Brand values: distinguished life, high-end service, classic design

      Brand core culture:

                           B:beautiful: perfect space, perfect world, perfect life.

                           E: easy comfort: a family, a house, a kind of comfort.

                           B:Best noble: true nobility, one is cultural education, the other is social responsibility, and the third is a free soul.

                           O: open diversity: multiculturalism, intangible temperament.

                           P: Putative imagination: I am, imagination is there.

      Brand Vision: Create a luxury brand in ceramics with perfect service

      Brand mission: Let more people enjoy the most expensive life quality brought by Bentley ceramics

2. Brand management concept:

      Brand concept: to create a high-end Chinese ceramic tile brand with international quality

      Product concept: because of you, customized exclusive

      Service concept: customer-centric, creating a distinguished service system

      Talent concept: original mind and ability

3. Brand building attitude:

      Work attitude: high quality, high service, high taste, high efficiency

      Work style: vigorous and resolute, resolute, quick response, immediate action

      The core concept of work: create value for customers, create benefits for the enterprise

      Work objectives: unified goals, unified thoughts, unified rules, unified actions, unified voices